Did anyone see the Christmas advertisement by Marks and Spencer, this year? The commercial is a well produced (£10m) piece and stars Stephen Fry, Twiggy, Myleene Class, Joanna Lumley and Jennifer Saunders, and James Nesbitt. The advertising campaign was put together by RKCR/Y&R, a London based full service agency.
Philip Glenister is shown in a bar and he says, “Oh come on, it’s Christmas… That girl prancing around in her underwear.” The advert cuts to French model Noemie Lenoir, wearing a bra and knickers, jumping around the woods! Quite unnecessary, but come on, every brand wants to show some skin and grab consumer attention. I guess it was the tone of delivery and the very line that makes the advert the subject of hot debate.
I watched the above mentioned commercial on the big screen and loved it. Even though it looked beaufitul and full of festive spirit, the lingerie shot shook me up. I was thinking, why this shot!? The advert was cute and friendly, and then comes this girl jumping around in her bra and knickers. What I didn’t realise was, even other people felt the same way. In any case, I think it was unnecessary to complain about the advertisement to the Advertising Standards Association (ASA).
