Sid Kathirvel / Strategic Growth Partner

Grown your business from a seed to a sapling? Let’s make it thrive!

Howdy🙋🏽‍♂️ I’m Sid, a senior marketing leader and a digital transformation expert. I work closely with ambitious founders and teams facing growth challenges.

Together, we’ll develop a strategic blueprint that mirrors your business ambitions—a playbook to ensure every initiative you take is a step toward your goals.

I bring my toolkit of diverse skills honed over 24 years. Through forward-thinking advice, hands-on support, and regular check-ins, I become your partner in elevating your brand authority, engaging your audience meaningfully, and paving the path to sustainable growth.

Imagine overcoming your challenges by blending strategic planning, compelling narratives, and standout tactics. I am that partner who commits to deeply understanding your customers and business model. We can unlock growth and make magic happen.

Turn that vision into reality. Let’s discuss how we can work together to help your business thrive.

Sid Kathirvel

Strategic Growth Partner? What’s that?


Consider your current marketing activities—social, SEO, ads, content, videos, influencers, etc. Are they truly aligned with your growth goals, or are they just keeping your team and external agencies busy?

It’s a hard truth, but most of the time, there’s no meaningful strategy in place—no North Star or growth goals to be guided by.

Everyone is busy and good at what they do! But are they really effective? Are they genuinely driving growth? Their efforts might be random shots in the dark—like throwing darts blindfolded. They might occasionally hit the board, but are they playing to win?

I challenge businesses to stop ‘being busy’ and scrutinise their efforts.

As your Strategic Growth Partner, I don’t just consult and advise—I act. I’m your Fractional Chief Marketing / Growth Officer.

=> I help you set your strategic objectives and align your marketing with them, ensuring that every effort is purposeful and measurable.

How We Can Work Together


Growth Strategy

Unlock your business’s growth potential with deep customer insights and tailored strategies for innovation and long-term success.

Growth Marketing

Scale up your brand’s influence through growth experimentation, compelling content, and tactics that make you stand out.

Coaching and Mentoring

Shape the future of your organisation with strong leadership and cohesive teams. Foster a growth mindset, collaboration, and excellence.

Digital Transformation

Streamline your MarTech stack. Embrace automation and data for peak operational efficiency and smarter decision-making.

Brands I’ve Helped Grow


Why Choose Me as Your Strategic Growth Partner?


Versatile Expertise

Over 24 years, I’ve mastered roles ranging from web development for SMEs to strategic leadership at a VC-backed tech scaleup and mentoring SaaS startup founders, offering a broad and adaptable skillset for diverse business challenges.

Hands-On Track Record

From pioneering early SEO to building a travel tech platform and producing TV commercials, my roll-up-sleeves approach and real-world successes (and learnings) make me an invaluable partner in your growth journey.

Customer-Centric Approach

I deeply value and prioritise your customer’s voice. I ensure that growth strategies align with business objectives and resonate with your target audience.

1:1 Mentorship from Pioneers

Insights gained from leaders at Ogilvy, McCann, FanDuel, PayPal, Meta, Klarna, and Native Instruments have honed my strategic approach so I deliver best-in-class practices.

Lifelong Learner

Including an MBA, specialised leadership and growth marketing programmes, and avidly learning from my peers, books, and conferences, I’m always at the cutting edge of trends and practices.

Technical Strategy Execution

My unique blend of strategic vision and technical proficiency as a full-stack marketer + developer ensures I can design and implement effective, accountable growth strategies.

The Process


1.

Research

Deep customer insights and market dynamics

2.

Outshine

Differentiation through positioning

3.

Observe

Customer journey mapping

4.

Theme

Messaging house development

5.

Strategic Action

It’s action time