Sid Kathirvel / Strategic Growth Partner

Grown your business from a seed to a sapling? Let’s make it thrive!

Howdy🙋🏽‍♂️ I’m Sid, a senior marketing and product leader.

I partner with ambitious startups to achieve growth by prioritising strategy over burning cash on wasteful tactics. 🎯vs💸

Together, we’ll develop a strategic blueprint that mirrors your business ambitions—a playbook to ensure every initiative you take is a step toward your goals.

I bring my diverse skills honed over 24 years. Through forward-thinking advice, hands-on support, and regular check-ins, I become your partner in elevating your brand authority, engaging your audience meaningfully, and paving the path to sustainable growth.

Imagine overcoming your challenges with strategic planning, compelling narratives, and standout tactics. I commit to deeply understanding your customers and business model. We can unlock growth and make magic happen.

Turn that vision into reality. Let’s discuss how we can work together to help your business thrive.

Sid Kathirvel

Strategic Growth Partner? What’s that?


Consider your current marketing activities—social, SEO, ads, content, videos, influencers, etc. Are they truly aligned with your growth goals, or are they just keeping your team and external agencies busy?

It’s a hard truth, but most of the time, there’s no meaningful strategy in place—no North Star or growth goals to be guided by.

Everyone is busy and good at what they do! But are they really effective? Are they genuinely driving growth? Their efforts might be random shots in the dark—like throwing darts blindfolded. They might occasionally hit the board, but are they playing to win?

I challenge businesses to stop ‘being busy’ and scrutinise their efforts.

As your Strategic Growth Partner, I don’t just consult and advise—I act. I’m your Fractional Chief Growth Officer.

=> I help you set your strategic objectives and align your marketing with them, ensuring that every effort is purposeful and measurable.

How We Can Work Together


Growth Strategy

Unlock your business’s growth potential with deep customer insights and tailored strategies for innovation and long-term success.

Growth Marketing

Scale up your brand’s influence through growth experimentation, compelling content, and tactics that make you stand out.

Digital Transformation

Build products your customers rave about. Embrace generative AI, automation, and data for operational improvement and smarter decision-making.

Coaching and Mentoring

Shape the future of your organisation with strong leadership and cohesive teams. Foster a growth mindset, collaboration, and excellence.

Brands I’ve Helped Grow


Why Choose Me as Your Strategic Growth Partner?


Versatile Expertise

Over 24 years, I’ve mastered roles ranging from web development for SMEs to strategic leadership at a VC-backed tech scaleup and mentoring SaaS startup founders, offering a broad and adaptable skillset for diverse business challenges.

Hands-On Track Record

From pioneering early SEO to building a travel tech platform and producing TV commercials for brands such as Coca-Cola and Cadbury, my roll-up-sleeves approach and real-world successes (and learnings, too) make me an invaluable partner in your growth journey.

Customer-Centric Approach

I deeply value and prioritise your customer’s voice. I ensure that growth strategies align with business objectives and resonate with your target audience.

1:1 Mentorship from Pioneers

Insights gained from collaborating with leaders at FanDuel, Meta, PayPal, Klarna, Native Instruments, McCann, Ogilvy, and Bollywood have honed my strategic approach so I deliver best-in-class practices.

Lifelong Learner

Including an MBA, specialised leadership and growth marketing programmes, and avidly learning from my peers, books, and conferences, I’m always at the cutting edge of trends and practices.

Technical Strategy Execution

My unique blend of strategic vision and technical proficiency as a full-stack marketer + developer ensures I can design and implement effective, accountable growth strategies.

My Key Areas of Expertise:


  • Strategy: Proficient in customer & market research, data analysis, identifying opportunities, and developing go-to-market (GTM) strategies to captivate and engage customers across diverse channels.
  • Positioning: Skilled in conducting Jobs-to-be-Done (JTBD) interviews, Four Forces of Progress analysis, and creating compelling positioning, value propositions, and messaging.
  • Growth: Crafting and implementing growth playbooks, setting OKRs, conducting experiments, and devising both product-led and marketing-led growth strategies for SaaS and traditional businesses.
  • Leadership: Recruiting, managing, coaching, and mentoring marketing teams to foster a culture of growth and collaboration.
  • Project Management: Scoping projects, engaging agencies & freelancers, and overseeing workflows to ensure excellence in delivery, on time and within budget.
  • Campaigns: Planning and executing integrated campaigns across web, organic and paid channels, email, content, social media, video, affiliates, influencers, events, and print, with a focus on budgeting, execution, tracking, and optimisation based on insights.
  • Analytics & Reporting: Utilising data to derive actionable insights, setting and monitoring growth OKRs/KPIs, and effectively communicating campaign effectiveness and strategic insights.