Sid Kathirvel
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen
Discover how to study and research customer needs and drive innovation with Clayton Christensen’s insights.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta
Unlock demand-side sales strategies with insights from Bob Moesta to bolster the effectiveness of your sales and marketing.
The Antidote to Toxicity and Burnout? Celebrate the Small Wins
Prevent toxicity and burnout by celebrating small wins. Learn how positivity and recognition fuel team success.
Start and Grow Your Own Consulting Business from Zero by Matthew Robson – Book Review
Discover key strategies to launch and expand a consulting business with Matthew Robson’s guide.
The Four Forces of Progress for Understanding and Influencing Customer Behaviour
Discover the Four Forces of Progress model for understanding customer behaviour in JTBD, unlocking insights into product marketing strategy.
Using the Value Proposition Canvas To Transform Customer Insights Into Business Success
Unlock business success with the Value Proposition Canvas. Discover customer-centric strategies for market fit.
The 5 Stages of Customer Awareness as a Strategic Marketing Blueprint
Explore the 5 stages of customer awareness and their impact on strategic marketing to enhance campaign effectiveness and conversion rates.
April Dunford’s Positioning Framework/Canvas for Differentiation and Standing Out
Master April Dunford’s framework for standout product/service Positioning with actionable steps and insights.
The Coaching Habit by Michael Bungay Stanier – Book Review
For transformative leadership insights and practical coaching tools. Enhance your guiding skills for team success.
The Ultimate Guide to Conducting Jobs-to-be-Done Interviews
Master JTBD interviews with this ultimate guide, unlocking deeper customer understanding and product innovation.
Leverage Your SaaS Product Marketing Using the Jobs-To-Be-Done Framework
Leverage the Jobs-to-Be-Done framework for impactful SaaS marketing, enhancing product alignment and customer engagement.
The Power of Strategic Partnerships in Amplifying SaaS Success
Explore the transformative impact of strategic partnerships in SaaS, boosting success through collaboration and mutual growth.
