Fractional Chief Marketing Officer in Edinburgh, Scotland

Grow Your Business by Bringing Data-Driven Marketing Leadership

As a Fractional Chief Marketing Officer (CMO), I help small and medium-sized businesses navigate the competitive business landscape, drive growth, and innovate through personalised, data-driven strategies.

Let me help you achieve your unique goals and overcome your challenges.

Sid Kathirvel

Your Edinburgh-Based Fractional CMO

Proven Expertise in Digital Strategy and Business Growth

With a rich and diverse career in digital marketing and strategy development, I bring a wealth of experience to the table. From transforming brand presences to optimising marketing operations, my journey has been empowering SMEs with the tools and strategies they need for sustainable growth.

Fractional CMO Services for Scottish SMEs

Customised Strategies for Your Unique Business Needs

My services as a Fractional Chief Marketing Officer include:

  • Comprehensive digital strategy development
  • Data-driven marketing plans and execution
  • Cross-functional team leadership and mentoring
  • Digital transformation guidance
  • Customer engagement and retention strategies
  • Regular analysis and reporting for continuous improvement
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The Advantage of a Fractional CMO for Your Business

Strategic Leadership Without the Full-Time Expense

By choosing a Fractional Chief Marketing Officer, you’re not just saving on costs but investing in growth and efficiency. It’s an ideal approach for ambitious businesses looking to enhance their marketing impact without the heavy financial burden of a full-time executive.

Cost Efficiency

Reap the benefits of experienced marketing leadership without the substantial salary, benefits, and bonuses typically required for a full-time CMO.

Flexibility and Scalability

Pay for the level of service that matches your current needs, with the flexibility to scale up or down as your business evolves.

No Long-Term Commitments

Avoid the long-term financial commitments of a permanent hire. Get the flexibility to engage services for exactly as long as needed.

Budget Control

Maintain better control over your marketing budget, allocating funds to strategic initiatives rather than high executive salaries.

ROI-Focused Strategy

I deliver strategies with a clear return on investment, ensuring every penny of your marketing budget works harder for your business.

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Start Your Journey with a Fractional CMO Today

Schedule a Consultation to Discuss Your Business Goals

Ready to take your business to the next level? Let’s talk about how my Fractional CMO services can align with your vision. Contact me today for a personalised consultation.

The Fractional CMO Process

1. Personalised Discovery Session

We’ll start with a thorough consultation to distil your business’s landscape, target audience, challenges, and objectives.

2. Tailored Strategy Formulation

Drawing from my extensive experience in marketing and cross-functional collaboration, I’ll create a bespoke strategy that aligns with your specific business goals and market dynamics.

3. Collaborative Implementation

I’ll ensure the integration of marketing strategies with your business operations by working closely with your team. I might recommend trusted freelancers and agencies where additional resources are required.

4. Ongoing Optimisation and Reporting:

My approach includes continuous evaluation of marketing efforts, regular performance reporting, and iterative refinements rooted in my experience with data analysis.