I Googled “North Face Shoes“. Millets Outdoor Store flashed an advertisement, offering an additional 15% off by using a coupon code!
I clicked (costing Millet a click) the link and visited their North Face landing page. I added a North Face shoe to the basket and applied the voucher code “REDHOT“. I was greeted with an error message:
Unfortunately an error has occured
This coupon expired on 29 Jun 2015
Problem 1 – Expired Voucher Code in an Advertisement
So, the voucher code expired on the 29th of June 2015. Someone must have forgotten to set up the campaign to end on the 29th of June 2015. Now they waste click costs on bringing potential customers to their website and turning them away.
Problem 2 – Spelling Mistake
Occured is a misspelling of occurred. https://en.wiktionary.org/wiki/occured
I do not know if Millets have an agency managing their PPC campaigns or if it is managed in-house. The above example shows us that even big brands with big agencies could fail on simple terms.