Sid Kathirvel
Blake Snyder’s Save the Cat! Beat Sheet + 15 Beats of The Matrix
Master Blake Snyder’s “Save the Cat!” beat sheet to enhance your storytelling. Elevate your screenwriting skills with proven techniques.
Does Asana Allow Multiple Assignees to Tasks? Should It Listen to Its Customers?
Discover why Asana’s single assignee model sparks debate and the potential impact on team collaboration and efficiency.
To Find Growth Marketing Success, It’s Important to Fail Fast and Often
Embrace rapid trials in growth marketing to unlock success; learn from each failure to innovate and scale.
How Not Alienate Your Team During Video Calls
Learn key strategies to keep your team engaged and avoid alienation during video calls, enhancing virtual meeting dynamics.
Lost and Founder by Rand Fishkin – Book Review
Dive into Rand Fishkin’s candid insights on startup realities and growth strategies in “Lost and Founder,” a must-read for entrepreneurs.
How to Write Marketing OKRs (With Examples)
Master the art of setting effective Marketing OKRs with practical tips and examples to drive your strategy forward.
Easter Fire (Osterfeuer) in Germany
The photos and video above are from an Easter Fire (bonfire) in the German state of Lower Saxony. What is Easter Fire in Germany? The Easter Fire, also called as Osterfeuer, represents light in the darkness. It is a symbol of hope and renewal. You can light a candle, or you can burn a bonfire,…
North Star Metric Examples
Insights into defining North Star Metrics for brands with practical examples, guiding your focus towards sustained growth and customer value.
My Generous Benefactors and How I Learnt to Receive Feedback
Honesty is a very expensive gift; just don’t expect it from cheap people. Warren Buffet Pumped Up With Confidence I had nearly completed my B.Sc. in Visual Communication. In 1999, in India, I was considered a rare specimen. Supposedly, I was amongst the crème de la crème! Those were the early days of creative education…
Beltane Fire Festival in Edinburgh, Scotland
What does Beltane mean? The name comes from the Celtic festival of May Day or Beltaine, which was celebrated at the beginning of summer. This ancient ritual involved fire rituals and fertility rites. Edinburgh’s Beltane Fire Festival takes place annually on 30 April on Calton Hill. The event in it’s current form has been held…
How We Doubled Our Conversion Rate and the Mistake that Cost Us Dearly
The Lead Magnet There once was a client of mine. Their downloadable brochure was the best way to capture lead information and push leads into sales automation pipelines. I was advising them in a technical capacity and had built their website and automation platforms. They had a marketing team that had come up with a…
In the Heart of Glasgow
A long time ago, I was in a state of flux. Glasgow, Scotland’s largest city, housed me through a long winter. I was fascinated by Glasgow’s architecture, and people. Recently, Hollywood producers are flocking to Glasgow for its streets and buildings that resemble some of America’s cities. The latest Indiana Jones and Batman movies have…
