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Google Analytics > Acquisition Adwords > Search Queries > (not set)

Looking through a client’s Google Analytics ‘matched search queries’, I noticed that there was a lot of (not set) keywords. I spoke to Google’s Adwords Support – (United Kingdom – 0800 169 0409 – 9 a.m. to 6 p.m GMT Monday to Friday).

They said that there was some problem at their end and their engineers are looking into it. They were not able to give a timeframe for the fix, but suggested that it might take a week or two. They also assured me that the historical data will be available once the system is fixed.